Question: The voice of the customer is a process used to capture the requirements/feedback from the customer (internal or external) to provide the customers

The "voice of the customer" is a process used to capture the requirements/feedback from the customer (internal or external) to provide the customers with the best-in-class service/product quality.

a. What industries pose the greatest challenge for suppliers in terms of anticipating customer needs and requirements? What are the distinctive characteristics of these industries?

b. Suppose that the marketing department of a large manufacturing firm decided to adopt the motto "We will build a product to suit any buyer's needs." What type of difficulties could this philosophy impose on the operations department? Through what process could the marketing department and the operations department determine which customers add the greatest advantage and profits over time?

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