Question: The website Burbn let its users check - in at particular locations, make plans for future check - ins, earn points for hanging out with

The website Burbn let its users check-in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and post pictures of the meet-ups. It later became Instagram, a hugely popular app for adding artsy filters to photos. The transformation Burben went through is best described as:
Customer segment pivot
Technology pivot
Zoo-out pivot
Zoom-in pivot
The website Burbn let its users check-in at particular locations, make

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