The Widgets Inc. company manufactures and sells widgets (a small steel mechanical object used for construction) throughout
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The Widgets Inc. company manufactures and sells widgets (a small steel mechanical object used for construction) throughout the United States. Separately, the company owns a plastics division in acquired when it previously purchased a competitor, Widgeworld. The Widgets Inc. company is considering a number of different strategies. Review the example and determine which type of strategy they are considering.
Forward Integration |
Horizontal Integration |
Market Development |
Related Diversification |
Retrenchment |
Liquidation |
Backward Integration |
Market Penetration |
Product Development |
Unrelated Diversification |
Divestiture |
Related Book For
Vector Mechanics for Engineers Statics and Dynamics
ISBN: 978-0073398242
11th edition
Authors: Ferdinand Beer, E. Russell Johnston Jr., David Mazurek, Phillip Cornwell, Brian Self
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