Question: The wine industry is largely composed into 2 segments: value segment (costing less than $10 per bottle and premium segment (costing more than $10 per

The wine industry is largely composed into 2

The wine industry is largely composed into 2 segments: value segment (costing less than $10 per bottle and premium segment (costing more than $10 per bottle). Analyze the attractiveness of the premium segment of the U.S. wine-making i.e., wineries) industry as of 2020 where grape farmers are suppliers, wine makers are the focal firm, distributors and consumers are buyers. Be sure to identify all five forces, describe its industry structure, and choose two most powerful force(s) that managers need to focus on in the next three years

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