Question: The worksheet Purchasing Survey in the Performance Lawn Care Database provides data related to predicting the level of business ( Usage Level ) obtained from
The worksheet Purchasing Survey in the Performance Lawn Care Database provides data related to predicting the level of business Usage Level obtained from a thirdparty survey of purchasing managers of firms that are customers of Performance Lawn Equipment. The seven PLE attributes rated by each respondent are the following:
Delivery speedthe amount of time it takes to deliver the product once an order is confirmed
Price levelthe perceived level of price charged by PLE
Price flexibilitythe perceived willingness of PLE representatives to negotiate price on all types of purchases
Manufacturing imagethe overall image of the manufacturer
Overall servicethe overall level of service necessary for maintaining a satisfactory relationship between PLE and the purchaser
Sales force imagethe overall image of PLEs sales force
Product qualityperceived level of quality
Responses to these seven variables were obtained using a graphic rating scale, where a centimeter line was drawn between endpoints labeled poor and excellent Respondents indicated their perceptions using a mark on the line, which was measured from the left endpoint. The result was a scale from to rounded to one decimal place.
Two measures were obtained that reflected the outcomes of the respondents purchase relationships with PLE:
Usage levelhow much of the firms total product is purchased from PLE, measured on a point scale, ranging from to
Satisfaction levelhow satisfied the purchaser is with past purchases from PLE, measured on the same graphic rating scale as perceptions through
The data also include four characteristics of the responding firms:
Size of firmsize relative to others in this market
Purchasing structurethe purchasing method used in a particular company
Industrythe industry classification of the purchaser retail resale such as Home Depot private nonresale such as a landscaper
Buying typea variable that has three categories new purchase, modified rebuy, straight rebuy
Elizabeth Burke would like to understand what she learned from these data.
Develop a causeandeffect model that can provide insights about the drivers of satisfaction and usage level.
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