The WSJ (Aug, 22) reported "Boston-based tech startup Indigo Agriculture was designed to offer farmers a platform to find buyers anywhere and pick the best price offered. Executing that vision created chaos, as Indigo stumbled on operational and technological mistakes, combined with repeated strategic shifts and rapid expansion. A new CEO seems to be stabilizing the situation and Indigo is becoming a major player in the so-called ag-tech segment." . Boston-based Indigo Agriculture certainly seems to have messed things up for quite a few years. What are some of the messiest mistakes and problems that this tech startup has created? Make a list of big and small disasters! How can we explain why Indigo Agriculture made some mistakes that in retrospect seem elementary? How might its Boston location have been disadvantageous? Indeed, why is a Boston-based firm involved in agriculture at all? Why isn't this firm in a big city like Chicago, closer to grain markets? But now Indigo Agriculture seems to prospering! How on earth can we explain that? How can we explain that -- for all its stumbles, operational and technological mistakes, and repeated strategic shifts -- Indigo Agriculture is emerging as a major player in the so-called ag-tech segment? Does this mean that Indigo is actually not such a bad firm after all -- and never was