Question: The Zappos segmentation strategy is based on dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.

The Zappos segmentation strategy is based on
dividing all their customers into two distinct segments: people shopping for low price and people
shopping for style.
offering the best access to fashionable shoes through multiple channels of distribution.
designing shoes for every type of occasion.
maintaining the simplest method of price points to make the purchase process easy.
offering the best selection of shoes and the best service to online shoppers.
The Zappos segmentation strategy is based on dividing all their customers

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