Question: There are 1 0 , 0 0 0 potential customers for the product sold by companies 1 through 1 0 . Table 1 provides information

There are 10,000 potential customers for the product sold by companies 1 through 10. Table 1 provides information about the number of potential customers exposed to an advertising message presented in each of five specific venues. For each venue, the overall number of people exposed to the message is shown. Additionally, the audience is broken down by age, gender, and income. Remember, there are 10,000 people overall; each of these people falls into exactly one age, gender, and income category. That is, of those 10,000 people, 5,000 are <30 years old and 5,000 are >30 years old, 5,000 are women and 5,000 are men, and 5,000 make <50K and 5,000 make more than 50K. The number of impressions in each venue overall and by groups is in Table 1.(a) Overall cost per point (cost of the ad/GRP overall)
(b) Cost per point by age group (cost of the ad/GRP for each age group)
(c) Cost per point by gender (cost of the ad/GRP for each gender)
(d) Cost per point by Income (cost of the ad/GRP for each Income Group)
Please use the information in the Excel spreadsheet linked above to answer the questions.

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