Question: There are 3 different campaign objectives below. Please indicate how you can evaluate that objective at the end of the campaign. Which evaluation methods should
There are 3 different campaign objectives below. Please indicate how you can evaluate that
objective at the end of the campaign. Which evaluation methods should you use?
a. To increase the understanding of 60% of the senior citizens that World Health Organization is the most reliable message source during the pandemic.
b. To obtain applications from 5% of all communication faculty graduates to the universitys new masters program.
c. To regain trust among 40% of customers that the company produces its products with an environment friendly approach.
d. To decrease number of citizens who have negative opinions about childhood vaccinations by 35% until end of the year
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