Question: There are 5 primary structures for organizing and controlling a global marketing program(Functional structure, international division structure, product division structure,Geographical structure & Matrix Structure). Outline

  1. There are 5 primary structures for organizing and controlling a global marketing program(Functional structure, international division structure, product division structure,Geographical structure & Matrix Structure). Outline each, providing benefits and weaknesses. Then select an international company as an example, and apply one of the structures that you think best fits their model, and justify your views (35 marks)

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