Question: there are 5step customer purchase decision process is which is 1.Need recognition 2.Information search 3.Evaluation of alternatives 4.Purchase decision 5.Post-purchase behavior Please help me explain
there are 5step customer purchase decision process is which is 1.Need recognition 2.Information search 3.Evaluation of alternatives 4.Purchase decision 5.Post-purchase behavior Please help me explain the restaurant called Boston Pizza about the 5 purchase decision process. Restaurant Meal Purchase Decision(Class Activity) Choose a restaurant(Boston Pizza) that you are familiar with and brainstorm the following items: 1. Using the steps in the consumer purchase decision process, describe the thought process that a guest at the restaurant might go through before deciding on what to order. 2. While the purchase decision has five known steps, a variety of decision influencers come into play as well. List some possible influencers and provide an example as it pertains to the purchase decision at the chosen restaurant
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