There are 7 pillars of integrated marketing communications (IMC), those 7 pillars are: advertising, direct marketing, internet, sales promotion, public relations, publicity and personal selling. Pick a brand and describe in detail how you feel that they could use IMC with success for their brand if they employed more pillars than they do know. Also, provide a percentage allocation of funds to each of the seven pillars.

Answer rating: 100% (QA)

Brand Patagonia Patagonia is a wellknown outdoor apparel and gear brand with a strong commitment to environmental and social responsibilityHoweverthey ... View the full answer