There are a few strategic issues that the client will face when developing this value proposition. One issue that the client will need to consider is whether or not to focus on the domestic or international market. Another issue that the client will need to consider is how to position the organization in the market. Finally, the client will need to consider what type of good or service to provide. Moreover, the client will need to make sure that the good or service is both useful and affordable. These strategic issues will all require the client to think about how to best position the organization in the market and what type of good or service to provide.