Question: There are certain steps a marketer should follow to position a product well.What is the correct order of those steps? Develop a statement that captures

There are certain steps a marketer should follow to position a product well.What is the correct order of those steps?

  1. Develop a statement that captures the positioning, identify a strong market position, define a product's market position
  2. Define a product's market position, identify a strong market position, develop a statement that captures the positioning
  3. Define a product's market position, develop a statement that captures the positioning, identify a strong market position

Identify a strong market position, define a product's market position, develop a statement that captures the positioning

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