There are different types of messaging that brands can use in their communications strategy. Find a recent
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There are different types of messaging that brands can use in their communications strategy.
Find a recent advertisement (https://www.youtube.com/watch?v=I-t2mwrYc6s&ab_channel=Apple) for iPad Air 5th generation and explain what messaging approach (cognitive vs. emotional) and message type are being used in their campaign?
Related Book For
Introduction to Management Accounting
ISBN: 978-0133058789
16th edition
Authors: Charles Horngren, Gary Sundem, Jeff Schatzberg, Dave Burgsta
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