Question: There are five main variables in the segmentation funnel . You want to inform your brother, who owns a food catering company, about how to

There are five main variables in the segmentation funnel. You want to inform your brother, who owns a food catering company, about how to segment his business customers.

(a) Which two of these variables can your brothers company try to segment his customers? (1mark)

(b) Based on your answer in (a), explain clearly for both of them (separately) about why your brothers company can use these segmentations for its benefit. (4 marks)

[Note: Please explain your answer (and not just list)and link the concept of the variables and the company in your explanation]

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Show Me How Example 3-1 In 20--, the annual salaries paid to each of the officers of Abrew, Inc., follow. The officers are paid semimonthly on the 15th and the last day of the month. Compute the FICA...

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

Hi Professor, I have one project for capstone, you just see that and need to compress as much as 40 - 50 papers. No need to discuss detailed. 1. Executive Summary 2. Industry Analysis 3. Detailed...

MKT500 Discussion Board 9 "Trending Now" The lectures that correspond to the topic is attached for your information. Thank You MKT500 Discussion Board 9 \"Trending Now\" Marketing Research Response...

home / study / business / operations management / operations management questions and answers / douglas fine foods the douglas family business, douglas dairy, was started in 1929, by matthew's ......

ZOS KITCHEN CASE DISCUSSION 1. What has made Zos Kitchen successful so far? Briefly describe the key elements of Zos Kitchens business model that have contributed to its success. 2. From the point of...

Marketing Segmentation, Targeting, and Positioning (STP) In order to be an effective and efficient business, firms should seek out their target customer market. A good understanding of the principles...

Hello Larima, hope you're doing very well, Please take a look at the attached files of my two assignments and i would like to get your help with this one as well, please, should be using Harvard...

\f\f\f\f\f\f\f\f\f\fCOMPANY PROFILE Loblaw Companies Limited REFERENCE CODE: D8D0B7F3-D096-423F-845B-2EB571C6948C PUBLICATION DATE: 21 Jul 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT...

COULD YOU PLEASE GIVE YOUR CRITIQUE ON THIS ARTICLE....JUST YOUR INSIGHTS ABOUT THIS ARTICLE. Analysis on Market Segmentation in Advertising Companies Nan An , University of California, United States,

Under what circumstances might a financing statement be considered effective even if it does not identify the debtor correctly?

Jenko Corp. is an audit client of the Phoenix office of Williams and Co., CPAs. Williams and Co. has offices in Arizona, including ones in Phoenix, Tucson, and Tombstone. For purposes of...

Don't Use Ai Question: Income statement data: Sales $7,500 Cost of goods sold $6,500 Balance sheet data- Inventory $720 Accounts receivable $310 Accounts payable $480 Calculate the cash conversion...

What is an example of constructive feedback? provide reference