There are FOUR (4) types of consumer products, and each is classified based on consumer habits,...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does QuickBites by Gardenia belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. A new range of the premium chocolate bun filled with the rich, creamy flavours of black forest or salted caramel; namely, Black Forest and Salted Caramel has been introduced by Gardenia as the product extension to QuickBites. Elaborate ONE (1) factor in the marketing environment that prompted this product extension. (3 Marks) c. Propose ONE (1) Year Integrated Marketing Communications mix programs for Gardenia using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks) (Total: 30 Marks) There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does QuickBites by Gardenia belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. A new range of the premium chocolate bun filled with the rich, creamy flavours of black forest or salted caramel; namely, Black Forest and Salted Caramel has been introduced by Gardenia as the product extension to QuickBites. Elaborate ONE (1) factor in the marketing environment that prompted this product extension. (3 Marks) c. Propose ONE (1) Year Integrated Marketing Communications mix programs for Gardenia using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks) (Total: 30 Marks)
Expert Answer:
Answer rating: 100% (QA)
a QuickBites by Gardenia can be classified as a Convenience Product Heres the justification based on consumer habits price product and distribution characteristics Consumer Habits Convenience products ... View the full answer
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
Students also viewed these marketing questions
-
The Sky Blue Corporation has the following adjusted trial balance at December 31. Cash Accounts Receivable Prepaid Insurance Notes Receivable (long-term) Equipment Accumulated Depreciation Accounts...
-
A newly launched mortgage brokerage firm has established a customer service center. Prospective homebuyers are arriving at a rate of 200 per hour (following a Poisson Distribution), and their time...
-
1. How strong are the competitive forces confronting J. Crew in the market for specialty retail? Do a [Michael Porter] five-forces analysis to support your answer. (see chapter 3 in the textfor...
-
For Questions consider the S-N curve provided below for this same material and situation. Stress & (MPa) 400 300 B. 175 MPa C. 200 MPa 200 100 10 C. 350 MPa D. 400 MPa E. It will never fail P-0.99...
-
For the data shown in Fig. 8.5, estimate the unconfined compressive strength and the sensitivity of this soil. Typical values for the clay are LL = 88, PL = 43, and PI = 45.?
-
The implementation of the Generic SinglyLinked List that was covered in class is missing some important operations. Complete the implementation by proving the code for the methods described below....
-
Explain with a neat sketch fast and loose pulley.
-
Annealing is a process by which steel is reheated and then cooled to make it less brittle. Consider the reheat stage for a 100-mm-thick steel plate (p = 7830 kg/m 3 , c = 550 J/kg K, k = 48 W/m K),...
-
Compute the predetermined overhead allocation rates using machine hours as the allocation base for the Assembly Department and direct labor hours for the Packaging Department. Begin by selecting the...
-
What is the basic difference in orientation between financial and managerial accounting?
-
General Motors Strikes on December 30, 1936 in Flint, Michigan - protest that changed America. Submit a preliminary bibliography that will include: 1. Identification and discussion of the protest...
-
Using the home heating data, complete the following. (a) Estimate a model that includes only the installation and operating cost variables, and check that you are able to replicate the estimates...
-
Consider the probability functions p(a)= min{1/a,1} and p(a)=1+a(a-2).Calculate the socially optimal levels of care for the simple model outlined in section 10.1. Data from section 10.1] Consider a...
-
Consider an abatement cost function of the type where 0 (a) Determine the socially optimal allocation. (b) Determine the socially optimal policy mix, including optimal levels. (c) Now assume the...
-
In May, California voters rejected an increase in taxes to close a $26 billion budget gap. To generate more tax revenues, California will have to encourage new businesses and create jobs. With 50...
-
Repeat exercise 12.1, but now use for the domestic utility function, and a corresponding expression for the foreign utility function. (a) What are the maximum consumption levels for z and z f ? (b)...
-
Examine whether the following offers of ABC Limited comply with provisions of the Companies Act, 2013, related to private placement or should these offers be treated as public: (i) ABC limited wants...
-
In a certain school district, 3% of the faculty use none of their sick days in a school year. Find the probability that 5 faculty members selected at random used no sick days in a given year.
-
Discuss contractual liability, warranty liability, and liability for conversion.
-
Brown enters into a written contract with Ideal Insurance Company under which, in consideration of her payment of the premiums, the insurance company promises to pay State College the face amount of...
-
A gasoline-powered lawn mower that had been used earlier to cut grass was left unattended next to a water heater that had been manufactured by Sears. Expert testimony was presented to demonstrate...
-
If the angle between vectors \(\vec{A}\) and \(\vec{B}\) is \(110^{\circ}\) and if \(A=1.7 \mathrm{~N}\) and \(B=2.0 \mathrm{~m}\), what is the value of \(\vec{A} \cdot \vec{B}\) ?
-
You throw a textbook to a friend who is at their dormitory window \(2.2 \mathrm{~m}\) above you. You are standing \(4.0 \mathrm{~m}\) away from the building and your throw is perfectly made such that...
-
A traveller walks \(30 \mathrm{~m}\) along a train platform, dragging their suitcase behind them using a strap attached to the top. The traveller's hand is \(0.25 \mathrm{~m}\) above the top of the...
Study smarter with the SolutionInn App