There are four basic or generic strategies that a company can pursue to compete in its industry. The selection of the most appropriate Strategy includes analyzing the industry, its competitors, and the company's resources and capabilities.

The best approach to superior performance in an industry is to have a different strategy than competitors. The four generic strategies are: Broad Cost Leadership, Focused Cost Leadership, Broad Differentiation, and Focused Differentiation. If several companies have the same Strategy in the same industry, those firms' profitability could be lowered, as well as the industry's overall profitability. Some companies also combine cost leadership with differentiation to gain a stronger competitive advantage and make it more difficult for their competitors. Southwest Airlines and IKEA are companies that have successfully employed combination strategies.

for these next questions answer for the company Domino's Pizza (DPZ);

Identify which of the four generic strategies your company follows. What evidence supports your conclusion? How does their Strategy lead to better performance relative to their competitors? Identify the company's resources to successfully pursue its generic Strategy (tangible, intangible, and organizational capabilities). Be specific when identifying the resources.

doesn't have to be long just to the point