Question: There are generally _ _ _ _ _ _ _ _ _ _ steps in the target market selection process. The second step is _

There are generally __________ steps in the target market selection process. The second step is ______________.
a.
five; determine which segmentation variables to use
b.
five; develop market segment profiles
c.
four; determine which segmentation variables to use
d.
four; identify the appropriate targeting strategy
e.
five; select specific target markets

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