Question: There are many different customer loyalty programs that are well established and publicized. Frequent flier and hotel frequent stay programs are two examples. 1. Research

There are many different customer loyalty programs that are well established and publicized. Frequent flier and hotel frequent stay programs are two examples.

1. Research a customer loyalty program and highlight the components that enhance customer post purchase satisfaction and keep or increase customer commitment.

2. Design a customer loyalty program for one of the following:

- grocery store chain

- all-first-class airline company

- cosmetics line

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