Question: There are many potential segmentation variables, but these variables can be grouped into three basic categories. The categories include all of the following EXCEPT: A)

There are many potential segmentation variables, but these variables can be grouped into three basic categories. The categories include all of the following EXCEPT:

A) Why do customers make the decisions they do?

B) When do customers buy?

C) Who are the customers?

D) What have the customers done?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!