Question: There are many reasons why calculating customer lifetime value ( CLV ) might be useful. Which of the following is NOT a reason to calculate

There are many reasons why calculating customer lifetime value (CLV) might be useful. Which of the following is NOT a reason to calculate this metric?
CLV provides information about the long term health of an organization
CLV provides detailed information about short term profits
CLV indicates the upper limit of what a firm should spend to acquire customers
CLV can be used to figure out the number of new customers needed to break even on a customer acquisition campaign
There are many reasons why calculating customer lifetime value (CLV) might

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