There are only two basic strategies for selecting target markets: the undifferentiated targeting strategy and the concentrated targeting strategy.

Question $39$Answer

True

False

c$.$

Marketing efforts that are tightly controlled by high$-$level executives in the organization

d$.$

A way to segment the market to meet the needs of individuals with the same motives and personality attributes

e$.$

Creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message