Question: There are several accepted methods of determining the monetary advantage of one investment opportunity over another: The payback method; zero discount rate; net present value;

There are several accepted methods of determining the monetary advantage of one investment opportunity over another: The payback method; zero discount rate; net present value; internal rate of return; modified internal rate of return; etc. Discuss one or more non-monetary factors that may influence a manager's otherwise objective decision in choosing one criterion over another. Also, which method do you consider the best?

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