Question: There are three approaches to developing new products: market pull, technology push and interfunctional. Please pick one approach and provide a specific example (product) that
There are three approaches to developing new products: market pull, technology push and interfunctional. Please pick one approach and provide a specific example (product) that the approach was applied. Did this approach give a competitive advantage? Connect the product-process matrix to the approach you chose? Does it support a competitive advantage for corporate strategy
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