Question: There are three contrasting services designed as described by Jacobs and Chase ( 2 0 2 0 ) in Chapter 9 . Please look at

There are three contrasting services designed as described by Jacobs and Chase (2020) in Chapter 9. Please look at the customer-introduced variable and service designed in column A and select the matching behavior and/or description in Column B Column A Capability Effort Arrival Subjective Preference Request Self-service Approach Production-line approach Personal-Attention Approach Column B Pioneered by ATMs, self-service gas stations, and company websites. Developing a personal relationship between sales and customers. The customer has a great role in the production of the service. A customer is offended when a server calls him by his first name. A customer leaves shortly after arriving because the wait for service is too long. A traveler wants a special seat on a plane because he travels all the time A customer does not return an empty product carrier because it is not his job A customer cannot decide on a destination when talking to a travel agent. The positioning of technology and procedures to use manufacturing processes in service. Pioneered by Nordstrom as an unstructured process and Ritz-Carlton as a scripted process. Pioneered by McDonald's.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!