Question: There are three contrasting services designed as described by Jacobs and Chase ( 2 0 2 0 ) in Chapter 9 . Please look at
There are three contrasting services designed as described by Jacobs and Chase in Chapter Please look at the customerintroduced variable and service designed in column A and select the matching behavior andor description in Column B Column A Capability Effort Arrival Subjective Preference Request Selfservice Approach Productionline approach PersonalAttention Approach Column B Pioneered by ATMs, selfservice gas stations, and company websites. Developing a personal relationship between sales and customers. The customer has a great role in the production of the service. A customer is offended when a server calls him by his first name. A customer leaves shortly after arriving because the wait for service is too long. A traveler wants a special seat on a plane because he travels all the time A customer does not return an empty product carrier because it is not his job A customer cannot decide on a destination when talking to a travel agent. The positioning of technology and procedures to use manufacturing processes in service. Pioneered by Nordstrom as an unstructured process and RitzCarlton as a scripted process. Pioneered by McDonald's.
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