There are three key things that studying marketing research will do for you: help you actually become a market researcher, become a better manager of marketing research information (decide when and how to use market research), and become a better consumer of market research (identify what types of research information is actually valid and believable). Which one of these do you want to learn the most about? Why? Is there any specific area in marketing research that you want to know more about? Try to elaborate as much as possible, answers here may influence future discussion questions.