Question: There are three major pricing strategies: customer value-based, cost-based, and competition-based pricing strategies. How would you apply each of the three pricing strategies to determine
There are three major pricing strategies: customer value-based, cost-based, and competition-based pricing strategies. How would you apply each of the three pricing strategies to determine the price of LUSH products? Which specific strategy or which combination of strategies would you recommend for LUSH? Why?
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