There are three ways to place an order at Robatelli's: in-store, via telephone, or online. The order processing systems are illustrated in

Here's how they work:

Robatelli's Order Processing Systems In-Store Orders

In-store orders are taken by restaurant staff serving patrons dining in one of Robatelli's restaurants or walking in to place an order. Servers manually complete an order ticket at the tableside and input the information into the company's point of sales system through computer terminals located in the food preparation stations. Walk-in orders are typically entered directly into the system by staff using the computer terminal located at the counter.

Telephone Orders

Approximately two-thirds of the company's business is processed via the telephone. Robatelli's phone ordering system is called a one-number system, referring to the convenience of ordering through a single phone number, regardless of the restaurant location nearest the customer. Most phone orders are received by an operator, who enters the order directly intoa computer terminal while speaking with the customer. Customer phone numbers are used to present the customer with a choice of the nearest pizzeria for preparation and carry-out or delivery. The software in the system references a street database to verify that the street address exists. Credit card numbers are obtained from customers paying by credit card. The customer service representative verifies the order and credit card number before ending the call. Upon confirmation of an order, the order is sent directly to the restaurant, whereit is processed through the company's transaction processing system and printed at the appropriate food preparation station(s). Credit card numbers are includedin the transmission, and all credit card transactions are processed at the restaurants at the time the order is received.There are several advantages of handling phone orders through a customerorder center rather than at individual restaurant locations. Above all, the reduction in background noise improves the accuracy of the order-taking process. In addition, the customer's wait time is greatly reduced. Before Robatelli's implemented its one-number system, customers' wait time at peak could be up to 15 minutes. The order center's average wait time goal is now one minute or less.

Internet Orders

To place an online order, a customer must be registered. Registration is a simple process that can occur anytime during business hours. Customers are asked to provide identifying information that will be retained in the system. Repeat customers will not have to go through the registration process again. Web-based ordering is tied to the company's one-number system. When a customer enters an order online, customer information is pulled from the one-number system. Identifying data such as phone number and address do not have to be entered. Menu offerings are presented on the screen in various drop-down boxes so that any combination of items can be ordered with many different choices of toppings or accompaniments. A customer must answer a series of questions regarding the order, similar to the questions that would be asked if the customer had been speaking with a telephone operator. Online orders also require confirmation of the menu items and restaurant location before the call is ended. Credit card information may be entered online, and the transaction will be processed at the restaurant filling the order (as is done for telephone orders). Two firewalls protect the security of customer information submitted online.

Describe how each of the following types of orders at

Robatelli's differs from the processes–

a. In-store orders

b.Telephone orders

c.Internet orders

Answer rating: 100% (QA)

The three different ways in which an order can be placed at Robatellis are Instore orders Telephone ... View the full answer