There are two basic choices a property has when positioning itself A property can directly compare itself with the competition and strive to compete directly for a particular market share, or A segment itself to bring in new business from other areas B identify a need in the marketplace and fulfill that need before the competition does C attempt to meet the needs of all markets in some fashion D work with other properties and jointly work to promote the general area

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Question: There are two basic choices a property has when positioning itself. A property can directly compare itself with the competition and strive to compete directly

There are two basic choices a property has when positioning itself. A property can directly compare itself with the competition and strive to compete directly for a particular market share, or:

.

segment itself to bring in new business from other areas.

.

identify a need in the marketplace and fulfill that need before the competition does.

.

attempt to meet the needs of all markets in some fashion.

.

work with other properties and jointly work to promote the general area.

There are two basic choices a property has when positioning itself.

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