Question: There are two dimensions that influence the degree to which reference groups are important when making a purchase decision. The first is whether the purchase
There are two dimensions that influence the degree to which reference groups are important when making a purchase decision. The first is whether the purchase is to be consumed publicly or privately and the second is
A
whether items are low in perceived risk
B
whether it is a luxury or a necessity
C
whether items are imitation products
D
whether items are free of charge
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