There are two main categories of market entry methods - nonequity based and equity based methods. Nonequity
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There are two main categories of market entry methods
nonequity based and equity based methods. Nonequity based market entry methods can offer less investment and less risk for companies looking to see if they can do well in a particular foreign market. Nonequity based methods include exporting, licensing, franchising, and contracted manufacturing
Geringer et al
Equity based methods require a foreign direct investment and include methods such as wholly owned subsidiary and joint ventures
Geringer et al
Some political and legal barriers that can prevent market entry include strict regulations on exports
imports
tariffs sanctions, trade blocs, or political unrest. These barriers may completely eliminate the chance for market entry or delay it depending on the circumstances. What are the disadvantages and advantages?
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