Question: There are two major types of data - Primary and Secondary data 4. Describe each type of data collection in terms of: Primary What it

There are two major types of data - Primary and Secondary data

4. Describe each type of data collection in terms of:

Primary

  • What it is

  • When it is done

  • Where to obtain this type of information

  • How it could be obtained

  • Why do marketers gather this type of data

  • Two advantages and two disadvantages

Secondary

  • What it is

  • When it is done

  • Where to obtain this type of information

  • How it could be obtained

  • Why do marketers gather this type of data

  • Two advantages and two disadvantages

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