Question: There are two radio stations being compared. Both broadcast to a city that has a targeted population of 4 0 0 , 0 0 0
There are two radio stations being compared. Both broadcast to a city that has a targeted population of Station A reaches station B reaches
a What are the GRPs of a buy on station A if you get a frequency of on that station?
GRPs Answer
b What are the GRPs of a buy on station B if you get a frequency of on that station?
GRPs Answer
c Without knowing the cost of either choice, would you buy Station A or Station B and why?
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Why? Answer
d If of those people listen to station A AND B what is the unduplicated reach of running one ad on both stations? remember to state your answer correctly
Reach Answer
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