Question: There are two radio stations being compared. Both broadcast to a city that has a targeted population of 4 0 0 , 0 0 0

There are two radio stations being compared. Both broadcast to a city that has a targeted population of 400,000. Station A reaches 50,000, station B reaches 60,000.
a. What are the GRPs of a buy on station A if you get a frequency of 3 on that station?
GRPs = Answer
b. What are the GRPs of a buy on station B if you get a frequency of 2 on that station?
GRPs = Answer
c. Without knowing the cost of either choice, would you buy Station A or Station B, and why?
Choose Answer
. Why? Answer
.
d. If 10,000 of those people listen to station A AND B, what is the unduplicated reach of running one ad on both stations? (remember to state your answer correctly)
Reach = Answer
.

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