Question: There are two steps in the market segmentation phase: _ _ _ _ _ _ _ _ _ _ _ _ _ that can be

There are two steps in the market segmentation phase: _____________ that can be used to define meaningful market segments; and _____________the market segments so they can be assessed in the second stage of the target marketing process.
Group of answer choices
a. market research, surveying
b. market research, profiling
c. identifying variables, profiling
d. identifying variables, surveying

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