There is a difference between public relations, known today as earned media, and advertising, also known as paid media. Both disciplines are important in the overall marketing campaign of a brand, whether it is a product, business, company, service, person, idea, or place. Social media has also become an important way to advertise and publicize anything.

Suppose you want to start an online business part-time. Include the following 3 main ideas in a 1-page assignment:

Whats the difference between public relations and advertising? First, write about the differences between advertising (paid media) and public relations (earned media). Provide examples.

How would you advertise and publicize the business? Write about how you might approach advertising and public relations for a product of your choice.

Explain your interpretation of the differences. Market, message, and media: Now that you have considered, reviewed, and analyzed public relations and advertising, think about your market, message and media. Explain your different ideas about messages to advertise and publicize a product or business.