There is no case, just do some research about Cisco Company.

If Cisco is already engaged in international activities, answer the following questions:

• In which countries Cisco is operating? Are there culturally distant countries compared to the home country of the multinational? Use the Hofstede approach
• Consider the Diamond's Porter National Competitive Advantage and determine whether the sectors in which the Cisco is competing have a competitive advantage in the home country.
• Is Cisco varying its product or service to adapt to differences in countries? Is the marketing approach different among the nations involved? Should it be? Is Cisco working internationally to access larger markets? To gain low-cost input factors? To develop new competencies?
• Which of the four global strategies is the Cisco using? Is this the best strategy for it to use? Why or why not?
• Evaluate the Cisco's past or future entry strategies

If your firm is not now engaged internationally, answer the following questions:

• Would Cisco's product or service need to be modified or marketed differently if it expanded beyond the home country? Does your firm have the potential to access larger markets by expanding internationally? Does it have the possibility of lowering input factors with such expansion? Please explain why or why not.