THERE IS NO CASE TO ASSOCIATE THIS WITH. THIS IS BASED OFF OF BASIC KNOWLEDGE

a. What is Costcos Basic Business Model? (Hint: defines the firms strategy and operating approaches to customer value creation)

b. What is Costcos sustainable competitive advantage? (Hint: why do customers buy from Costco over their competitors?)

Costco is known for their low prices. Consumers need to pay for a membership in order to reap the benefits of low-cost products.

c. Looking at Costcos strategy, what is the most important factor? WHY?

The most important factor of Costcos strategy is their cost leadership. This goes hand-in-hand from part b) in that Costco maintains the lowest prices possible. Costco uses a membership-only warehouse club business model. Consumers pay a membership fee in order to access the low-cost products that Costco offers.

d. Looking at Porters Five Forces model, which of the force(s) is of most concern to Costco? Why?

e. Looking at the Resource Based Model, what resources does Costco use to compete in the marketplace? (Hint: what does Costco do better than anyone else in the world?)

f. Per the Value Chain Model, how does Costco add value to its customers?

g. Is Costco a First, Second or Late mover in the marketplace? How does this play into Costcos strategy?

h. What is Costcos Generic Competitive Strategy? (Hint: Review Porters Generic Competitive Strategies Model)