Question: There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for

There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________.

There is no single generic marketing plan that can apply to all

available resources

organizations or all institutions. Rather, the specific format for a marketing plan

the financial investment needed

for an organization depends on the following: the industry, the kind and

the competition

complexity of the organization, and ________. available resources the financial investment needed

the target audience and purpose

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