There is one short case with three analysis questions. Please justify your answers using ideas, models and concepts presented in the course and included in the text.

Question:

"Google has confirmed its acquisition of North, the Waterloo, Ontario-based startup behind the Focals smart glasses. Both Google and North have published blog posts detailing their side of the acquisition, but overall, this seems like an ideal end for the company. North's engineering department has overcome several technical hurdles surrounding smart glasses, including making its tech compatible with different prescription lenses and its unique ring controller that allows the wearer to interact with the Focals' AR user interface.

Notably, the North team will remain in the Kitchener-Waterloo area given the region is a hotbed for tech talent and Google has an office there. There's also no mention yet of how North's technology and expertise will be utilized at Google.

While there are several possibilities, it seems likely the company will work on existing Glass projects or help Google develop a pair of consumer-facing smart glasses similar to the Focals."

In business world, as many as 70% of acquisitions reportedly fail. Taken this acquisition as an example, discuss a few ways of improving the odds for post-acquisition success. Justify your answers. (3 points)

Following resource-based view, what might be the possible factors that drive this acquisition? Justify your answers. (3 points)

Why did Google choose to acquire the North team instead of building alliances? Justify your answers. (3 points)