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Suppose Joe and Debra were deciding on a pricing strategy for their companys chocolate bars, but no other company products. 1. Business-level 2. Corporate-Level.

Zombiesmith manufactures gaming miniatures. Its highly specialized products and targeted customer base indicate that Zombiesmith is using 1. Product life Cycle 2. Differentiation Strategy 3. Focus Strategy 4. Overall Cost Leadership Strategy

A 1. single-product Strategy 2. Related Diversification 3 Portfolio Management 4. Unrelated Diversification

When developing its strategy, an organization may need to assess Its position at both the business level and the corporate level. A company's business-level strategy focuses on how a company will compete within particular line of business. By comparison, the corporate-level strategy considers which industries the company should participate in and how resources will be allocated across those different lines of business. Identify whether the following activities are examples of business-level or corporate-level strategies. Business- Corporate- Level Level Strategy Strategy Company Activity Google managers ask the question, "Should we acquire YouTube?" Cisco managers sat down recently to review the portfolio of their company. They looked at all of the businesses the company had acquired in the last year and determined how much money each acquisition was making for Cisco. They then decided which companies to keep and which to spin off. Last week, senior managers in the Post-it Note division at 3M met to determine the best way to handle their product. Regardless of how 3M positions its other products, Post-it Notes will continue to be widely sold at a premium price. The company will continue to develop new Post-it products to attract new buyers. Managers at Annie's, a company that makes organic foods, are considering the best ways for the company to position its products after a great IPO. They decide on a focus strategy, targeting sales at people who care about what's in their food. O O Seattle-based Theo Chocolate makes organic and Fair Trade chocolate bars. Its management team includes Joe Whinney (the company's founder and CEO) and Debra Music (VP of Sales and Marketing). Suppose Joe and Debra were deciding on a pricing strategy for their company's chocolate bars, but no other company products. This is a strategic decision. To make this decision, Joe and Debra would have to take which of the following actions? Check all that apply. Determine what kind of industries Theo Chocolate should be in. Evaluate what resources the company has to devote to manufacturing and selling chocolate bars. Choose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus. Evaluate the intensity of competition and competitors' pricing of candies. Zombiesmith manufactures gaming miniatures. Its highly specialized products and targeted customer base indicates that Zombiesmith is using a(n) to gain a competitive advantage. technique used by Proctor & Gamble is meant to minimize risk by selling a large number of diverse products