Question: There s Nothing Like Knitting ( TNLK ) is a unique new shop that sells unusual varieties of wool yarn. Thanks to heavy advertising leading
Theres Nothing Like Knitting TNLK is a unique new shop that sells unusual varieties of wool yarn. Thanks to heavy advertising leading up to its grand opening, the shop was crowded with eager knitters during its first two weeks.
TNLK ordered too little merchandise, and suppliers were late in shipping their products, so TNLK soon ran short of merchandise. The owners brought backup goods from their warehouse, but the ceiling of the flimsy storage building had leaked and the wool yarn was wet and moldy. Angry customers demanded refunds and didnt come back. Now TNLK is on the brink of bankruptcy.
TNLKs problems reflected breakdown in which of the functions of marketing?
Group of answer choices
Storing, selling, and standardizing
Selling
Buying, transporting, and storing
Standardizing
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