There you are University (TU) has procured a grant to improve health, largely because they are in the top five states for obesity in the country (much, much fried food and butter). The university has hired you to work with faculty, staff, and students to create a healthier environment for all utilizing seminars, groups, and challenges. They hope to see a tremendous reduction in percent overweight, high cholesterol, and high blood pressure." What marketing methodology do you think would be most effective for your participant group, and why? Here you may consider venues such as mini retreats, health fairs, printed literature, peer informants, etcetera. What is a secondary choice for marketing materials, and why?