Question: Thermofisher's resources include a highly experienced staff and state - of - the - art testing facility. However, Thermofisher's competition has started to cut into
Thermofisher's resources include a highly experienced staff and stateoftheart testing facility. However, Thermofisher's competition has started to cut into their market share by offering sameday turnaround on most tests. Although Thermofisher's staffing and equipment is not optimized for rapid production, they try to replicate what their competitors do and immediately start offering a sameday guarantee to their customers. According to the resourcebased view, what is wrong with this decision?
Thermofisher is not organized to capture value.
Employees are often resistant to changes in strategy.
Customers tend to have negative opinions of firms that imitate other firms.
Thermofisher has failed to take into account imperfect resource mobility.
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