These are just some examples needed for revision kinldly help in answering them.

AutoSum Calibri V 11 V A" A' E ap Wrap Text General EE Fill Z Conditional Format as Cell Insert Delete Format Sort Paste BIU - BB. Merge & Center $+ % " Formatting * Table . Styles Clear Filt Cells Clipboard Font Number Editing Alignment Styles G5 X V A B C D E F 1 2 Question Option A Option B Option C Option D 3 The price strategy that prices are high at the beginning stage is called: Economy pricing Price penetration. Price skimming. Premium pricing. To deliver goods on The following are the objectives of promotion except: time. To support sales increases. To create awareness. To create an image. Which of the following is central to any definition of marketing? Making a profit Making a sale Demand management Transactions 6 When backed by buying power, wants become physical needs demands social needs Influencer 7 The person who is directly involved in the consumption of purchase is; market Initiator Buyer User segmentation 8 Which of the following is NOT a marketing abiactive? Sheet 1 Positioning + Volume sales Cash flows IMaking a profit Ready Display Settings - LO e m W XTell me what you want to do File Home Insert Page Layout Formulas Data Review View Add-ins Help LOAD TEST Team CO E AutoSum Calibri 11 V AA E aD Wrap Text General FFi Fill BIU - B. LA Merge & Center $ - % Conditional Format as Cell Insert Delete Format Paste Formatting . Table . Styles Clear Alignment Number Cells Clipboard Font Styles X V B C D E F A 8 Which of the following is NOT a marketing objective? Positioning Volume sales Cash flow Making a profit high price which Setting a high price which Setting a low price to falls as competitors consumers perceive as 'skim off" a large 9 What is price skimming? enter the market indicating high quality number of consumers Non of the Above 10 A brand is - Name Sign A logo All of these A group of customers with 11 Market segment means- Creating demand a similar need Selection of market None of these consumers firms should not determine which customers can be customers are bother with research firms survive and 12 "Only the customer can fire us all" this implies that: manipulated into buying concerned only when which fail as the customer is goods and services. prices go higher. fickle Many firms are trying to develop relationships with their customers because: 13 people are naturally new customers are very brand loyal doing so makes it easier expensive to recruit. to retain them. B and C Sheet 1 + Ready 1 e Display Settings WBook1 - Excel Sign in Tell me what you want to do File Home Insert Page Layout Formulas Data Review View Add-ins Help LOAD TEST Team AutoSum . A Calibri V 11 V AA ab Wrap Text General Fill - Z Merge & Center . $ - % " Conditional Format as Cell Insert Delete Format Sor Paste B IU . B. LA. Formatting Table Styles Clear Filt Alignment Number Styles Cells Editing Clipboard Font G5 X V fx A B C D E F 14 Which of the following is not 'P' of marketing mix? Product Price Promotion Procurement 15 Having what consumers are likely to buy is a characteristic of a orientation. manufacturing selling marketing All of the above. 16 Setting a price below that of the competition is called: Penetration pricing Skimming Competitive pricing selling 17 In which of the following eras did the consumer have the most influence? Manufacturer Wholesaler Retailer Production Competitive Calculating prices on the basis of what the market will pay is called: pricing Demand pricing Prestige pricing All of the above. Sheet 1 + the difference between what the benefits consumers Display SettingsCalibri 11 VA A E Wrap Text Paste BIU - BB . Merge & Center $ + % " Conditional Format as Insert Delete Format Formatting * Table Styles Clear - Alignment Number Styles Cells Edi Clipboard Font G5 X V A B C D E F the difference between what the benefits consumers Money consumers give up for a receive from the less than product 19 Value to Consumers Refers to: product and what they pay product quality refers to individuals who are the first to try new products. 20 Product innovator Surrogate consumer Diffuser Market maven communication methods to global consumer It should include all 21 Consumer analysis should include all of the following except: consumer trends reach target markets markets of the above. of these stages of Pre-purchase alternative 22 Culture does not influence which stage of the decision-making process? the decision-making Search evaluation Purchase process. A policy means that a firm sets one price for all buyers in a given 23 product or service line. Fixed price Variable price Dynamic price Standard price Sheet 1 + 4 eady O Display Settings e 9 XFile Home Insert Page Layout Formulas Data Review AutoSum 106 Calibri V 11 V AA aD Wrap Text General EE Fill - Paste BIU. BLA. Merge & Center $ - % Conditional Format as Cell Insert Delete Format Formatting * Table Styles Clear - Clipboard Font Alignment Number Styles Cells G5 X V A B C D E The primary structural influences shaping African markets today include: 24 Income Education Families A, B, and C 25 Advertising objectives means To inform To persuade To remind All of these All of the following would be forces that might be contained in a company's Marketing channel 26 microenvironment EXCEPT: Economic forces. The company itself. firms . Suppliers. The ---- --concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired 27 satisfaction better than competitors do. Production Product Marketing Selling 28 is an understanding of consumers' expressed and unspoken needs. Consumer analysis Consumer focus Consumer intuition Consumer insight When marketers study the consumer environment, they would look at all of the following except: Sheet 1 + personal and group knowledge, attitudes, Ready e Display Settings 9 W XBook1 - Excel File Home Insert Page Layout Formulas Data Review View Add-ins Help LOAD TEST Team Tell me what you want to do General EX E AutoSum Calibri V 11 V A A' E ab Wrap Text Fill - Merge & Center $ + % Conditional Format as Cell Insert Delete Format Paste BIU- B . Formatting * Table * Styles Clear Clipboard Font Alignment Number Styles Cells G5 X V A B C D E When marketers study the consumer environment, they would look at all of the following except: personal and group knowledge, attitudes, 29 demographic trends influences and motivations parents 30 Firms should anticipate which of the following from their competitors? Product giveaways Advertising blitzes Price cuts All of the above. Market 31 The process of identifying a group of people similar in one or more ways is called: Market research Target marketing Market analysis segmentation A group of consumers with similar needs and behavior that differs from those of 32 the entire mass market is called a: Market niche Market segment Mass market Target market 22 which of the alamont is not an alament of the promotional mix? Sheet 1 (+ Advarticina calar promotion Publicralation Datailina Ready Display SettingsBook1 - Excel Sign in Home Insert Page Layout Formulas Data Review View Add-ins Help LOAD TEST Team Tell me what you want to do File AutoSum Calibri 11 V A A' ab Wrap Text General Fill - Paste BIU. HI- LA. Merge & Center $ - % " Conditional Format as Cell Insert Delete Format Formatting * Table . Styles Clear - Clipboard Font Alignment Number Styles Cells GS X V A B C D E 33 Which of the element is not an element of the promotional mix? Advertising Sales promotion Public relation Retailing The four elements of the marketing mix are: promotion, place, product, price, place, price, position, place, and place, product, price, 34 prestige, and and prestige. promotion. and promotion. product 35 the: The total bundle of utilities obtained by consumers in the exchange process is called Price Promotion Product Prestige In the 4 P's that comprise the marketing mix, product refers to: 36 tangible and intangible goods services In the 4 P's that comprise the marketing mix, _is when the firm decides on the attributes A and B 37 there most effective outlets through which to sell their products and how best to get them position Sheet 1 promotion + product place Ready Display SettingsBook1 - Excel V File Home Insert Page Layout Formulas Data Review View Add-ins Help LOAD TEST Team Tell me what you want to do E AutoSum Calibri V 11 V A A' E ab Wrap Text General Fill - Merge & Center $ + % " Conditional Format as Cell Insert Delete Format Paste BIU- BB- Formatting * Table Styles Clear Cells Clipboard Font Alignment Number Styles G5 X V A B C D E advertising and 38 In the 4 P's that comprise the marketing mix, promotion refers to: public relations. sales promotion. price A and B Persuasive Informative 39 is used heavily when introducing a new product category. advertising Inferential advertising Reminder advertising advertising Keeping consumers thinking about the product is the objective for which type Informative Persuasive 40 of advertising? advertising. Psychological advertising Reminder advertising. advertising. To deliver goods on 41 The following are the objectives of promotion except: time. To support sales increases. To create awareness. To create an image. 42 Good marketing is no accident, but a result of careful planning and-----------. Execution Selling 43 Strategies Tactics 44 45 46 47 48 Sheet 1 + Ready . .. Display Settings