Question: Thesis Selecting the right partners is (or is not) important for nonprofit agencies in order to support their brand image and get their message out.

Thesis "Selecting the right partners is (or is not) important for nonprofit agencies in order to support their brand image and get their message out."

Briefly discuss why the non-profit used a partnership to get their message out; how the partnership supported its strategic marketing program; and how this marketing program was consistent with the non-profit's brand. A stronger paper will discuss corporate partnerships (not just donations) with nonprofits. A spokesperson (for example in an advertising campaign) is not the type of partnership to be discussed at this time.

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