thin about 2000 words, write the assignment about Gousto.

1) Use at least two refrances (google scholar source).

Assignment question The assignment will be based on the following case, 'Gousto: a recipe for success'. This case was prepared by Professor Julie Tinson, Stirling Management School, from various published sources as a basis for a class assignment discussion rather than to show effective or ineffective management Read the following Gousto case study and read more widely around the company and topic, including accessing https://www.gousto.co.uk/ to answer the following question: How does Gousto understand, create, communicate and deliver customer values? Understanding Values Recognise and understand the characteristics and objectives of customers: who are our customers ? what do customers purchase ? how are spending and store choice decisions made ? how do customers shop? how valuable are our customers ? is there a framework? Creating Values Once customer values have been understood a "product" should be based upon these values merchandise mix - width & depth; assortments & brands; pricing policy; environment - design & layout, flows, merchandising & display, atmospherics customer care - attitude of staff, approachability, knowledge Communicating Value Need to facilitate exchange by developing a common understanding and perception of the "product" advertising - TV, radio, print media, PR stores - shop windows, ambiance, internal signage and cues - the "feel" of the shop services - bags, warming food etc Delivering Value Enabling exchange: availability - behind the scenes, location of product service add-ons - credit cards, delivery service activities - pre-transaction, transaction, post transaction people - interactions with staff e.g. attitude, knowledge, efficiency Structure 1. 2. 3. Logical Design Introductory remarks (beginning) Main part (four sections - middle) End (summary of the key points) Things to consider Word count Font Referencing Assignment question The assignment will be based on the following case, 'Gousto: a recipe for success'. This case was prepared by Professor Julie Tinson, Stirling Management School, from various published sources as a basis for a class assignment discussion rather than to show effective or ineffective management Read the following Gousto case study and read more widely around the company and topic, including accessing https://www.gousto.co.uk/ to answer the following question: How does Gousto understand, create, communicate and deliver customer values? Understanding Values Recognise and understand the characteristics and objectives of customers: who are our customers ? what do customers purchase ? how are spending and store choice decisions made ? how do customers shop? how valuable are our customers ? is there a framework? Creating Values Once customer values have been understood a "product" should be based upon these values merchandise mix - width & depth; assortments & brands; pricing policy; environment - design & layout, flows, merchandising & display, atmospherics customer care - attitude of staff, approachability, knowledge Communicating Value Need to facilitate exchange by developing a common understanding and perception of the "product" advertising - TV, radio, print media, PR stores - shop windows, ambiance, internal signage and cues - the "feel" of the shop services - bags, warming food etc Delivering Value Enabling exchange: availability - behind the scenes, location of product service add-ons - credit cards, delivery service activities - pre-transaction, transaction, post transaction people - interactions with staff e.g. attitude, knowledge, efficiency Structure 1. 2. 3. Logical Design Introductory remarks (beginning) Main part (four sections - middle) End (summary of the key points) Things to consider Word count Font Referencing