Things that you should know include: The differing types of marketing campaigns o Based on volume: Mass, Niche, Customer Relationship 0 How the entire conumer market is segmented into target markets The main steps in a few marketing campaign and steps in a promotional campaign The steps in the consumer decision making model The 4 areas of the marketing mix 0 Price Know different pricing strategies available to businesses / marketers Cost-based, skimming, EDLP, high-low, etc. Know what break-even analysis is and how it is computed 0 Product Review how a product fulfills a consumer's need, how its package helps market it, and how branding fits into a product's marketing and value proposition How the product's position in the product life-cycle model affects marketing O Place . Know the main placement strategies for businesses and products 0 Promotion Know the main forms of Promotions and when they are best used Differing ways of Advertising, Personal Selling, Public Relations, Publicity, Sales Promotions, Word of mouth Main areas of financial management The 3 financial statements o Steps to controlling your personal finances: budgeting, figuring net worth, starting to save Main forms/types of investments as they relate to risk reward How dollar cost averaging works How the rule of 72's works (and how to calculate it) Things that you should know include: The differing types of marketing campaigns o Based on volume: Mass, Niche, Customer Relationship 0 How the entire conumer market is segmented into target markets The main steps in a few marketing campaign and steps in a promotional campaign The steps in the consumer decision making model The 4 areas of the marketing mix 0 Price Know different pricing strategies available to businesses / marketers Cost-based, skimming, EDLP, high-low, etc. Know what break-even analysis is and how it is computed 0 Product Review how a product fulfills a consumer's need, how its package helps market it, and how branding fits into a product's marketing and value proposition How the product's position in the product life-cycle model affects marketing O Place . Know the main placement strategies for businesses and products 0 Promotion Know the main forms of Promotions and when they are best used Differing ways of Advertising, Personal Selling, Public Relations, Publicity, Sales Promotions, Word of mouth Main areas of financial management The 3 financial statements o Steps to controlling your personal finances: budgeting, figuring net worth, starting to save Main forms/types of investments as they relate to risk reward How dollar cost averaging works How the rule of 72's works (and how to calculate it)