Think about a business problem that needs to be solved, then who might have a solution and finally who you could sell it to$.$ Identify your prospective choices company$/$product$/$customer by end of Week $4$ to your facilitator for approval.

Example: Heartland Payroll Systems selling payroll services to the Ottawa Hospital.

Key considerations...

Please be sure to read the $$Plans for Week $3$ Announcement$$ section $...$ Beyond the Book$$ for information to help inform your choices for success.

$$ Business to Business $($B$2$B$)$ selling only.

o Ensure they sell B$2$B$.$ Check out their career or job listings for Business to Business selling jobs. You will need a job description to add to Major Selling Project Part $1$ coming up so flag one when you find it$.$

$$ Product$/$service you would sell. Remember a product$/$service that solves a business problem is the ideal.

$$ Then select the business customer account you will sell that product$/$service to$.$

$$ Publicly traded companies$$ websites will have the most useful information. As they must provide data for investors, they make the best choices for ease of data gathering. Be sure to review the Week $3$ Extra announcement $-$ Who should you sell to$?$ and the Structure of Corporations.

$$ Want to go private? Must have a robust website or they are too small for this project.

$$ Look for Leadership$/$Management team listed $($for who you will work for and who you will sell to$)..$Can$$t find them? Move on to a bigger company.

$$ Avoid selections where you would sell to a reseller ie Whirlpool appliances to Best Buy for resale. These are often too complex for most students.

$$ Do not choose Federal Government departments as your prospective customer. They have a specialized buying process that is more complex than we will cover in the course.