Think about a time when you made a purchase at a company like Wal$-$Mart or Home Depot and had either a good or bad experience. What aspect impacted your experience the most$-$was it the price, quality, or service? Would you credit your experience to the manufacturer $($product$)$ or to the retail location $($service$)$ or both $($product$,$ experience, warranty$/$product experience, etc.$)?$ You can also discuss a service or software$/$online experience using the same framework.

What elements of the company's strategy influenced that experience? What changes should you make if it were up to you?